
It always amazes me that many people I talk to tend to feel like internet marketing is just a lot of smoke and mirrors or magic (hocus pocus). Apparently they’re of the impression that none of this stuff really works. The people selling systems and methods for making money online are nothing more than the snake oil salesmen of the 21st century.
The problem isn’t with all the systems but with the way the systems are being used. Oh, sure, there are some systems that are bogus but you can generally tell which ones are being offered by reliable people if you do a little research.
Believe it or not nearly 90% of the people purchasing money making systems never actually implement the systems they buy. I know that sounds amazing and almost impossible but it’s true.
Let me illustrate it this way. Most of us have downloaded ebooks now and then. After a while you just don’t seem to have enough time or interest to actually open them up and read them. “I’ll do it later”, we tell ourselves. Only later never comes. We get busy with some project or a new must-have product comes out that we have to go get.
There are so many different kinds of internet businesses out there that it’s impossible to do them all. The problem is that we exercise no self control and we end up trying to do everything. In the process of trying to do everything we lose focus of the goal. The goal is to set up a profitable online business and make money.
Can you imagine if every brick and mortar business person took this approach? You’d have doctors trying to be plumbers. Electricians would attempt to be bankers. Our world would be full of craziness because very few people would actually succeed.
In a topsy-turvy world like that I imagine quite a few people would claim that brick and mortar business was just a lot of hocus pocus and snake oil salesmen.
So, what’s the solution? Pick something, take action on it and implement it. Tweak it until you make it succeed. Enjoy the fruits of your labor.
Step one, though, is to stop trying to do everything and start doing something with detailed focus.